Brave Browser is the platform through which users are exposed to adverts (and receive BAT rewards).What is the purpose of Basic Attention Token?īasic Attention Token was created to take Crypto to the next 1B users and solve the endemic inefficiencies and privacy violations hobbling the digital ad industry with Defi in its ecosystem.
Likewise, Brian Bondy, the CTO, is a heavily experienced engineer with previous experience working as a senior software engineer at Mozilla, software developer at Corel Corporation and software development lead at Khan Academy. The Basic Attention Token itself is the unit of reward in this advertising ecosystem, and is exchanged between advertisers, publishers and users.īasic Attention Token was founded by Brendan Eich and Brian Bondy, two highly distinguished individuals in the internet browsing software industry.īrendan Eich, as the CEO of Brave Software, Inc, also helped launch one of the world’s most popular web browsers in 2004 - Mozilla Firefox.As of October 2020, Brave Browser has a total of 20.5 million active monthly users, whereas the Basic Attention Token is now held by a total of more than 368,000 unique wallets.BAT has a maximum total supply of 1.5 billion tokens, with almost all of this supply currently in circulation, making it deflationary.As an ERC-20 token built upon the Ethereum blockchain, BAT is designed to reward users who watch adverts on their platform, while advertisers pay BAT to have their advertisements shown to their target audience.BAT empowers a blockchain-based digital advertising platform designed to reward users for their attention.
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